Austin Ruse, president of the Catholic Family and Human Rights Institute, writes the obituary over at NRO:
The Da Vinci Code is dead. Four weeks after release, its box-office grosses this past weekend came in at a remarkably anemic $10 million. That’s dead.
The Da Vinci Code opened four weeks ago with an ungodly amount of free publicity and returned a whopping $77 million in its first week of release. It should have broken all records — it had that kind of momentum. But then it dropped like a stone. In four weeks it went from $77 million to $45 million to $18 million and now to $10 million. That’s an 88-percent drop in a month. And this is while still appearing in more than 3,700 theaters. D-e-a-d.
Make no mistake, the movie made its money back, but it needed the foreign markets to do it. Its production budget was $125 million. Add another $50-$75 million for advertising/marketing and prints and so far its $189 million domestic take is under water.
Internationally, the movie has grossed $452 million in 67 countries, which will likely more than cover what must have been a substantial international advertising and marketing budget. (And shamefully, the “Catholic” countries of France, Italy, and Spain snapped up tickets to the tune of $29 million, $34 million, and $28 million respectively..)
It is expected that ancillary sales will bring in substantially more, perhaps another $50 million in DVD rentals and sales. Toss in television and cable and they are looking at nice profit.
So, how can I possibly suggest that The Da Vinci Code is dead and maybe even a failure? First, because it dropped so quickly — four weeks and poof. It can be argued that the first weekend viewers saw it because they liked the book or came in on the hype. Still, at roughly 21 million tickets sold, not even all the book-buyers saw it. What killed it was word of mouth. People hated it.
Second, it is dead because it will not make much of a profit in domestic-box-office receipts. This is particularly delicious because this is what these guys slather over the most. Tom Hanks and Ron Howard are happy when they make money in the foreign and ancillary markets but it chaps their keisters to be saved by them.
... in decent screenwriting and filmmaking. One word: pathetic. If I were Dan Brown I would sue Sony and Ron Howard for doing what I thought was impossible: making a movie that was worse than the novel, which is like Isaiah Thomas taking over the Knicks and making that team even worse. Hey, it can be done, but it takes a special sort of, um, genius to do so.
Anyhow, sports comparisons aside, Steve Greydanus's review of The Da Vinci Code is excellent and right on the money. The changes made to the movie do not, as he rightly points out, "soften" the anti-Catholicism, but merely make it that much more insidious. I nearly laughed aloud a couple of times when Langdon and Teabing disagreed about this or that historical point -- and both were wildly wrong. The not-so-funny aspect of such exchanges is that some viewers will see this is as an example of serious debate between two scholars, but will never bother to see if the "competing" perspectives offered have any basis in real scholarship.
The movie is painfully long and dreadfully self-important. It is, in fact, very much like the novel, which is a poorly written, overwrought, pseudo-intellectual piece of anti-Catholic rot. In The Da Vinci Hoax, Sandra Miesel and I offered a description of the novel that fits the movie just as well: "The Da Vinci Code is custom-made fiction for our time: pretentious, posturing, self-serving, arrogant, self-congratulatory, condescending, glib, illogical, superficial, and deviant." Thus, it's irritating to read so many reviews (not Steve's, of course) insisting that the movie lacks the magic, charm, wit, excitement, intensity, blah, blah, blah of the novel. Poppycock. The movie simply reveals many of the serious artistic flaws of the novel; it hardly could avoid doing so, unless the screenplay had completely departed from the novel. It seems to me that most people today make more demands of what they see in a theater than they make of what they read on the page. Part of that, I'm sure, is because many fans of TDVC don't read many books, or, to be more precise, many good books.
The movie, like the novel, takes its message very, very seriously. This is blatantly obvious in the final 15 minutes, when Langdon (Tom Hanks) yammers endlessly about how the most important thing is what you believe -- not whether or not it is true, good, or right. While deviating in exact language from the novel, this is essentially Brown's message (as he as expressed in interviews): we must be able to create our own truth and not have truth shoved down our throats by nasty old men who are selling us the lie called Christianity. This is a misleading and false choice, of course, but one that plays very well in today's culture.
Finally, I figured (as did nearly everyone else) that the opening weekend would be huge for this movie. And it was. But I also thought that its numbers would substantially decrease after the first weekend. However, I wonder now if I was wrong in thinking so. Like the novel, the movie will continue to attract attention. The only advantage held by the novel, so to speak, was that it came out of the blue; the movie has been met with a flood of criticism and response, which has, to some extent, changed perceptions of the movie, if only to cause nearly every review on the planet to condescendingly point out that it's "just a movie" and "just entertainment." And why is it so entertaining to millions of people? Well, it's not because of the writing, the characters, or the plot. In large part it's because many people want to be told that it's alright to reject and bash Catholicism, and feel as though they are smart and sophisticated in doing so. However, if, as I think is the case, people do take their movies more seriously then their reading material, perhaps the movie will end up sinking quickly.
I plan to post a few more thoughts about the movie and reaction to it in the next couple of days. Again, Steve's review is an excellent and accurate assessment of the movie.