San Francisco, March 25, 2015 – A group of Catholic publishers announced today plans to sponsor the first annual Catholic Stores Month, in July 2015.
Leading the initiative is Ignatius Press. Anthony Ryan, Marketing Director, said, “Ignatius Press is concerned about the plight of Catholic stores in an environment increasingly dominated by a handful of large online shops. We want to do our part to help keep the tradition of Catholic stores alive and well.”
Many distinguished Catholic publishers have already agreed to join Ignatius Press in this endeavor. Participating publishers will partner with independent Catholic businesses to encourage consumers to visit and support their neighborhood Catholic stores during the month of July.
Participating vendors and Catholic stores will provide a variety of special offers, and will sponsor customer events during the month of July. Specific offers are still in the planning stage, but likely will include bundles, special pricing discounts, and free items available exclusively from participating Catholic businesses.
By providing a concerted marketing and public relations effort through various media outlets, the businesses behind this initiative hope to raise awareness and support in the broad Catholic community.
“Initial reaction from the stores we have spoken to is very positive,” said Michele Sylvestro, Vice President of Sales at Catholic Word Publishing, “As a result, we are strongly encouraging our own publishing partners to join Catholic Word in this worthwhile venture.”
The Ignatius Press and Catholic Word sales teams will be spearheading efforts to involve Catholic stores in this new project. Stores can get more information and also register for Catholic Stores Month at the website for the program: www.catholicstoremonth.com
Interested stores should contact the sales office of Ignatius Press, at 800-360-1714 or via email at StoreSales@ignatius.com. Interested media should contact Ian Rutherford at 970-493-4840, or Ian@intrepidgroup.com